Lullaby Ai
AI-generated lullabies for babies, built and localized as a Motto in-house product.
- Client
- Motto product
- Year
- 2025–2026
- Platforms
- iOS
Challenge
Lullaby Ai needed a mark that read as calm and trustworthy at a glance (the kind of icon a tired parent taps without a second thought), while the store listing itself was still being finalized across two competing name drafts. We had to build the rest of the product page and its 15-locale reach around that uncertainty rather than a fixed title.
Solution
We ran two independent AI concept passes for the icon, compared them directly, and shipped the flat mark that held up best at small sizes. Screenshots were built as a single, current V2 set (nine screens per locale across eleven storefronts, plus a five-screen iPad set in English), all under the confirmed listing, Lullaby Ai - Baby Sleep Songs.
We generated two concept candidates independently (one with ChatGPT, one with Gemini) and compared them side by side before settling on the flat mark that shipped.
Candidates
Shipped
iPhone 6.5" screenshots, V2 set; four of eleven total locales shown here. iPad set is English only.
- enEnglish
- trTürkçe
- ja日本語
- arالعربيةRTL
Showing 4 sample locales; the app is localized across 15 Apple locales in total.
The en-US listing runs “Lullaby Ai - Baby Sleep Songs” with the subtitle “Bedtime Lullabies & Baby Songs”; both close to the 30-character ceiling. We haven’t localized the store copy itself yet, so this case study only shows the confirmed en-US listing rather than guessing at the rest.
Lullaby Ai - Baby Sleep Songs
Bedtime Lullabies & Baby Songs
Lullaby Ai - Baby Sleep Songs
Bedtime Lullabies & Baby Songs
Music
